# Ingi Brown

> Product and growth executive specialising in B2C subscription monetization, pricing and revenue strategy, with a PhD in innovation management.

Ingi Brown is a product and growth executive based in Reykjavík, Iceland. He is Head of Growth & Revenue at Smitten, where he doubled ARPPU and drove a 100% increase in MRR over three years through pricing, packaging and paywall optimisation. Over more than a decade he has led product organisations at YNAB, Tempo, Kronos and Agendize, across both consumer subscription and B2B SaaS businesses.

He holds a PhD in Management from Mines ParisTech, specialising in innovation management and product design theory, and co-authored An Introduction to Innovative Design, a primer on C-K theory published by Presses des Mines. He has lectured on innovation and design at Mines ParisTech, Strate Collège Designers, Chalmers University of Technology and Tokyo Tech.

His work sits where product strategy meets revenue: designing subscription offers, running pricing and packaging experiments, and building product organisations that can actually execute them. He is available for consulting and advisory work.

- **Role:** Head of Growth & Revenue at Smitten
- **Location:** Reykjavík, Iceland
- **Education:** PhD in Management, Mines ParisTech; MSc in Engineering, Mines ParisTech
- **Languages:** English, French, Icelandic
- **Available for:** Advisory on B2C subscription pricing, packaging and paywall strategy; Product and monetization strategy consulting; Fractional or interim product leadership; Speaking and teaching on consumer monetization and innovation management
- **Email:** ingi@ingibrown.com
- **LinkedIn:** https://www.linkedin.com/in/ingibrown

## Key results

- Doubled ARPPU at Smitten, driving a 100% increase in MRR over three years through pricing, packaging and paywall experimentation.
- Led product strategy across eight teams as executive Head of Product at YNAB, one of the largest consumer budgeting subscriptions.
- Launched Financial Manager for Tempo, an Atlassian Jira budgeting app now used by over 3,000 business clients.
- Scaled engineering and product to 20 people as CTO of Agendize.
- Co-authored An Introduction to Innovative Design (Presses des Mines, 2014), a primer on C-K design theory.
- PhD in Management from Mines ParisTech, specialising in innovation management and product design theory.

## Areas of expertise

- [B2C Monetization](https://ingibrown.com/expertise/b2c-monetization/): Turning consumer audiences into recurring revenue: offer design, paywall placement, trial mechanics and the analytics to prove what worked.
- [Pricing & Revenue Strategy](https://ingibrown.com/expertise/pricing-and-revenue/): Pricing, packaging and plan architecture for subscription businesses — plus the experiment design and revenue modelling to back the decisions.
- [Product Management](https://ingibrown.com/expertise/product-management/): Product strategy, discovery and delivery for consumer software — with a bias toward teams that own a commercial outcome, not a feature list.
- [Innovation Management](https://ingibrown.com/expertise/innovation-management/): Running new-bet portfolios inside companies that already have a core business to protect — funding, governance, stage gates and knowing when to stop.

## Topics

- B2C monetization
- Subscription pricing
- Pricing and packaging strategy
- Paywall optimisation
- ARPPU and MRR growth
- Revenue strategy
- Price experimentation and A/B testing
- Freemium conversion
- Consumer subscription apps
- SaaS revenue growth
- Product management
- Product strategy
- Product organisation design
- Innovation management
- C-K design theory
- Product design theory
- Product-led growth
- Mobile growth

## Pages

- [Home](https://ingibrown.com/): overview and contact details
- [About](https://ingibrown.com/about/): full background, career history and education
- [Expertise](https://ingibrown.com/expertise/): index of expertise areas
- [FAQ](https://ingibrown.com/faq/): direct answers to common questions

## Optional

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