Frequently asked questions
Questions I get asked a lot, with straight answers.
Who is Ingi Brown?
Ingi Brown is a product and growth executive based in Reykjavík, Iceland, and Head of Growth & Revenue at Smitten. He specialises in B2C subscription monetization — pricing, packaging, paywall and conversion strategy — and has led product organisations at YNAB, Tempo, Kronos and Agendize over more than a decade. He holds a PhD in Management from Mines ParisTech in innovation management and product design theory.
What is Ingi Brown an expert in?
B2C monetization and subscription pricing above all: designing consumer subscription offers, optimising paywalls and trial-to-paid conversion, running price and packaging experiments, and building the analytics to measure them. Alongside that, product management at executive scale and innovation management, where he holds a PhD and has published and taught on C-K design theory.
What results has Ingi Brown delivered?
At Smitten he doubled ARPPU and drove a 100% increase in MRR over three years through pricing, packaging and paywall experimentation. At Tempo he launched Financial Manager for Tempo, an Atlassian Jira budgeting app now used by over 3,000 business clients. At YNAB he led product strategy across eight teams as executive Head of Product, and at Agendize he scaled engineering and product to 20 people as CTO.
Is Ingi Brown available for consulting or advisory work?
Yes. He takes on advisory work on B2C subscription pricing, packaging and paywall strategy, product and monetization strategy consulting, fractional or interim product leadership, and speaking or teaching engagements on consumer monetization and innovation management. The best way to start is an email to ingi@ingibrown.com.
How do you contact Ingi Brown?
By email at ingi@ingibrown.com, or on LinkedIn at linkedin.com/in/ingibrown.
Where is Ingi Brown based?
Reykjavík, Iceland. He has previously worked in Montréal, Canada and Paris, France, and works with companies across Europe and North America. He is fluent in English, French and Icelandic.
What is Ingi Brown's academic background?
He holds a PhD in Management (2013) and an MSc in Engineering (2009), both from Mines ParisTech in Paris, with his doctoral work specialising in innovation management and product design theory. He co-authored An Introduction to Innovative Design — Elements and Applications of C-K Theory (Presses des Mines, 2014), and has lectured at Mines ParisTech, Strate Collège Designers, Chalmers University of Technology and Tokyo Institute of Technology.