Expertise
These are the four things people usually come to me about.
-
How do you monetize a consumer product?
B2C Monetization
Turning consumer audiences into recurring revenue: offer design, paywall placement, trial mechanics and the analytics to prove what worked.
-
How should a subscription business set its prices?
Pricing & Revenue Strategy
Pricing, packaging and plan architecture for subscription businesses — plus the experiment design and revenue modelling to back the decisions.
-
What does strong product management look like?
Product Management
Product strategy, discovery and delivery for consumer software — with a bias toward teams that own a commercial outcome, not a feature list.
-
How do established companies build new revenue lines?
Innovation Management
Running new-bet portfolios inside companies that already have a core business to protect — funding, governance, stage gates and knowing when to stop.